Q: Are there companies that will help me sell
online ads in exchange for a share of the revenues?
There are several ways to generate advertising revenues on your
website without hiring your own ad sales team. Traffic is the key
to all of them - the more visitors you have at your site, the more
money you can earn from ads. And some ad sales networks will not
work with a site unless traffic numbers in the thousands of visitors
Google Adsense is
widely used, easy to set up, and Google will place ads on every
site, no matter how much or how little traffic it has.
These other advertising network sales vendors compete with Google,
placing banner and text ads on websites and sharing the revenues
may offer better terms than Google, and they may have more expertise
with niche advertisers. You should explore all of them:
We suggest that you find out what networks are already working
in your subject area by visiting sites that carry ads.
I recommend my business how-to book for
publishers, Starting and Running
a Successful Newsletter or Magazine.
It will help you understand the key decisions
that drive your advertising sales. My second book,
Nonprofit's Guide to Publishing (co-authored with Lucia
Hwang) covers online publishing issues in even greater detail.
Look for both in your local library, well-stocked bookstores,
now from Amazon.com.