Starting & Running a Successful Newsletter or Magazine,
5th Edition
By Cheryl Woodard
Completely
Revised 5th Edition is now available with fresh news and updates about
Web publishing.
If you're wondering how to start a magazine,
newsletter or internet publication, you need this book! Available
right now from Amazon.This book consistently proves more popular
than any other magazine publishing book for sale through Amazon.
This hands-on business book for magazine, web and newsletter
publishers details raising startup money, finding skillful collaborators,
choosing the right marketing strategies, building loyalty among
readers and advertisers, and competing effectively.
Table of Contents
Smart Publishing
Building the Reader Relationship
Developing Your Circulation Strategy
Subscription Budgeting and Profitability
Building Your Advertising Business
Adding More Products
Raising Money and Working With Investors
Gathering and Using Financial Information
Getting Help From Other People
Managing Employees
An Internet Publishing Strategy
Making Strategies
Troubleshooting
Resources for Publishers
Reviews
" . . . a valuable and comprehensive guide through the
many details of running a money-making publishing business." The
Newsletter on Newsletters
" Congratulations! Your book is extremely well organized, chock full of
useful factual information, and quite inspiring. My only concern is it will probably
encourage many new competitors to launch computer magazines . . . and God knows
we already have enough of those on the market!" Pat McGovern, Chairman of
IDG
" Woodard's book is a must read for anyone who wants to understand how to
run a whole magazine. I remembered a dozen things I'd forgotten and discovered
a dozen more I never knew." Don Nicholas, Editor of Subscription Marketing
" I really wish I had this book when I started publishing eight years ago.
It's the only book I've seen that provides all the crucial information publishers
need to know." Tim Keck, Publisher of The Stranger
About the Author
Cheryl Woodard is a cofounder of PC Magazine, PC World, Publish,
and Macworld, as well as the Macworld Expo. Her second publishing
how-to book is called, Every Nonprofit's
Guide to Publishing,
with co-author, Lucia Hwang.As a business consultant, she has
worked with hundreds of publications, big
and small.
Her book is filled with examples of real problems publishers
commonly face and creative solutions available to them
How to Order
You can order the printed book - or an electronic downloaded version - from the publisher at
Nolo.com. And Nolo often offers good deals (like free shipping) at this website, so check with Nolo first. The book is also available from
Amazon.com and other online booksellers.