We hand-picked these books because each one offers practical
help to publishers. You can buy them right now from Amazon.com
by clicking on their
Starting & Running a Successful Newsletter or Magazine by
Cheryl Woodard, The co-founder of PC Magazine, PC World and Macworld
provides step-by-step instructions for selling ads and subscriptions,
hiring people, writing a business plan and raising money. This
is the most popular, widely used book about how to start a magazine. The new,
completely revised 5th edition includes Web publishing techniques you won't find elsewhere.
Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read (book with CD-Rom) by Cheryl Woodard and Lucia
Hwang. Nonprofits struggle to focus people's attention and spread a message, but with very limited resources. This step-by-step primer provides realistic, easy-to-use
information about editing, design, production and distribution that will help you create more exciting print publications and websites. We gathered best-practices and time-tested ideas from other publishers - advice that will help startups and for-profit companies, as well as nonprofit organizations.
to Start and Produce a Magazine or Newsletter by
Gordon Woolf This completely revised and expanded edition of Wolf's
editing, design, printing and distribution in better detail than
any other book we've reviewed. Its a useful read for publishers
of evey stripe, from a club newsletter to a corporate communications
magazine to a newsstand consumer magazine.
How to Start a Magazine by James B. Kobak Written by a seasoned
magazine publishing executive and consultant, this book gives
a wonderful insider's view of the magazine business at the highest
levels.It is not a step-by-step how-to book, like some of the
others we'rerecommending, but this one gives an excellent industry
The Magazine From Cover to Cover : Inside a Dynamic IndustryThe
Magazine From Cover to Cover: Inside a Dynamic Industry by
Sammye Johnson, Patricia Prijateld This book examines the planning
and organizing of a magazine and its staff and explains editorial,
design, production, legal, and ethical issues, as well as industry
trends. It shows how magazines reflect and influence the world
[Not Rated] The
Editor-in-Chief: A Management Guide for Magazine Editors by
Benton Rain Patterson, Coleman E. P. Patterson Few books cover
editing as well as this one. It sets out the whole task of editing
a magazine so that any beginning publisher or editor can do the
job right. Although there are no Amazon reviews of it, we highly
recommend this book!
magCulture: New Magazine Design by Jeremy Leslie.This great new book
explores the very latest trends and creative design styles in
contemporary magazines from around the world. Use it to help
perk up an aging magazine or design a hip new one.